You are what you wear!

Lynne McMaster

Perception is a powerful tool in navigating personal and professional circumstances.

You are what you wear. When meeting someone for the first time it takes under a minute for the other party to size you up and form a lasting impression that’s difficult to change.

Perceptions are everything. Image consultant Lynne McMaster focuses on fashion, wardrobes but also on environmental image observations, the impact of colour and importantly, how what you wear can influence your own behaviour.

My focus extends beyond traditional fashion or style advising. It’s about understanding how others perceive you based on your appearance, body language, and communication style.

Each individual’s perception is their reality. By tailoring advice to align with their unique personality and goals, I help people project an image that is both authentic and strategically crafted.

How you dress and the colours of your clobber can have significant impact on others in the room, and it’s key to use this to your own advantage.

A good fit?

Use a job interview or pitch situation as an example and note the importance of aligning personal style with organizational culture ahead of time.

Your attire and grooming should resonate with the company’s ethos, the colours you wear should sync with their brand. It’s a powerful non-verbal way of showing that you fit in and understand their values.

But, dressing with a strategic purpose should still remain authentic to yourself, too.

It could also be as simple as strategically selecting the colours or variations of brand affinity that you choose to wear. Use colour psychology, light colours denote that you are approachable and friendly, dark colours share that you are confident and assertive.

Colours of you

Wearing colours that look expensive like camel, brown, white, cream, navy and black or trendy hues of orange and Camel or Cream, Olive and Brown and Lilac.

Colours convey messages and emotions. The right colour choice can communicate confidence, trustworthiness, or creativity.

Importantly, iron or press your clothes. Select accessories that compliment your outfit rather than distract from it, but note that quirks and eccentricities that denote your own individual style can be welcome, done subtly.

Grab a bag

Extend your look by ensuring your laptop bag, pen, notebook and so on, look professional.  Choose items that make you feel good. If you look good, you feel good, you perform and so you attract.  Self-confidence is key.

The power of grooming and body language in making impressions cannot be overstated. These non-verbal elements convey messages more powerfully than words often do. They should align with the image you want to project.

When it comes to job interviews, Lynne’s advice is to dress smarter, not necessarily more formally. The way you dress should communicate confidence and professionalism, which in turn influences the interviewer’s perception of you.

Structured clothing, shaped and fitted, is considered more professional and taken more seriously compared to loose and boxy styles. For men always ensure your collar is crisp, a floppy collar cheapens the look.

Perception is a powerful tool in navigating personal and professional circumstances.


Dating is not dissimilar to a job interview either. You are questioned about so many things, your life, hopes and dreams, and it’s literally a preview to what you’d be like as a partner.

Making a good impression counts equally as much as in any other situation. Dating, like any social interaction, is about making a good impression. It’s about presenting a version of yourself that is attractive and genuine.

Yet, in every interaction there is an element of role play involved too. It’s fascinating how we adapt our presentation, what we wear and our engagement with another person, based on what we perceive the other person is looking for.

That’s why, though it plays a large part, it’s not just about clothes. It’s about how you present yourself, your demeanor, and the confidence you project. These elements work in concert to create a powerful image in any situation.

Nicci Hosking

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