Briony Bosse is a partner in Obsidian Inc. and the owner of Brand New. With over 35 years of experience in various industries, she is a seasoned expert in operations, strategy development, brand leadership and customer experience, specialising in integrating internal operational alignment and company culture to enhance external customer journeys and build knowledge economies within organisations.

Briony holds a BA Honours Degree in Strategic Brand Leadership (Cum Laude) an Advanced Diploma in Brand and Business Innovation and a Diploma in Communications Management. Briony is currently pursuing an MPhil master’s degree focused on Marketing. Her strong academic background compliments her consulting expertise.

Throughout her career, Briony has demonstrated a keen ability to bridge the gap between theoretical frameworks and practical applications, making significant contributions to both academic and industry best practices.

She has extensive experience working with major corporates in South Africa and government parastatals in Eswatini. Her professional journey includes significant expertise in operations, where she has played a pivotal role in optimising processes and enhancing organisational efficiency. She has worked closely with medium to large companies in South Africa and Africa, providing valuable insights into the complex dynamics of strategy, operations, internal brand, and corporate culture.

In addition to her academic and professional endeavours, Briony is a keynote speaker, known for her ability to make complex concepts accessible to diverse audiences. She is also a dedicated mentor, facilitating programs for the Mr. Price Foundation, and has been instrumental in setting up and participating in several non-profit organisations, one of which is the Jes Ford Foundation.

Briony is also the Head Lecturer of brand at the IMM Graduate School, where she leverages her extensive business experience to enhance her position as a lecturer. She is ardent about the value of education and the difference it makes to the lives of so many.