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February 2025 Meeting
Topic: The We Are Food Story
We Are Food is a passionate, family-run business based in Durban, South Africa, offering wholesome, delicious, and affordable frozen meals you can enjoy from the comfort of your home—across the country and exported to the UAE. Founded by sisters Jane and Amy, they’ll share their inspiring journey of building and growing a sustainable business, all while balancing the roles of being mothers to four young children. Together, they’ve navigated the challenges of entrepreneurship with heart and dedication, proving that family and business can thrive hand in hand.
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Guest Speakers: Jane Bisset & Amy Weare
Jane completed a BSc in Property Studies at UCT followed by a Diploma in Culinary Arts at the International Hotel School. She founded We are Food in 2013 after realising the need for a high quality frozen meal offering.
She started producing home-style frozen meals from her home kitchen which proved popular, before expanding to a central kitchen in Durban North, which currently produces about 1000 meals a day by hand.
Jane currently manages procurement, production, quality assurance, team training and recipe development within the company as the Operations Director.
Amy Weare: After spending four years in Australia working in real estate, Amy moved back to South Africa in 2016 and joined We are Food in the role of Commercial Director.
Amy focuses on driving growth of the business while ensuring premium service to all customers is continually provided.
This includes managing customer relationships including direct customers, wholesale customers such as Spar Group and contract production customers including Shoprite Checkers, driving sales through We are Food's online and physical stores, and logistics management which includes direct distribution to We are Food customers nationwide, wholesale distribution which is conducted in house and in partnership with third party logistics companies throughout South Africa and to the UAE.