Topic: How Does Google Work?

In today's world of marketing, Google is an absolute necessity. As a business owner or marketer, understanding how your business can appear on Google is absolutely essential. In this session we will be covering the following:

• Anatomy of a Search Engine Results Page
• Pros and Cons of Google Adwords
• Google My Business Listings & How To Work Them
• The Basics of Search Engine Optimisation

This is NOT a technical session, but is aimed at the woman on the street - no technical knowledge or jargon required!

This workshop is presented by KZNWIB Chairperson Mel Gard. An experienced entrepreneur and Digital Marketing Consultant, Mel has in depth, practical knowledge of how Google works and is a badged Google Partner. Don't miss this opportunity to gain essential knowledge for your business!