BUSINESS PROFILE: DARLENE SMITH
- What is the name of your business and what is your role? Sherwood Smith Consulting and I am the Managing Director.
- Describe your business in two sentences. A strategic marketing consultancy who’s expertise lie in successfully conceptualizing, developing, and implementing innovative marketing proposals, strategies and projects to drive market impact and expansion for a variety of industries and clients across the globe.
- How long have you been in business? 2 years.
- How did you get into this business? I had cancer 7 years ago, and that made me look at my life in a very different way. Understanding what’s important to me and what’s not. I have owned and run my own marketing consultancy about 15 years ago, but got pulled back into the Corporate Environment.
- What’s the biggest challenge you’ve faced, and how did you overcome it? The biggest challenged I have faced is having cancer 7 years ago. Overcoming cancer is huge and half the battle is won and lost with your attitude and determination.
- What single trait/skill could you not have succeeded without? Belief in myself.
- What is the best business advice you’ve received? Don’t resist change, embrace it! Embracing change implies that you don’t see change as adversity, but an opportunity to improve yourself or try new things.
- Your secret to business success is? Be authentic and transparent.
- What is your business goal for 2021? To expand more into the international market, and gain personal freedom through passive income generation.
- Tell us one thing that not many people know about you? I am a Reiki Master, Family Constellations Facilitator and Change Management Coach.