Kerry Daniel – KD Badges & Signs

  1. What is the name of your business and what is your role?My business is called Ken Bond Badges and Signs (soon to be changed to KD badges and signs) I am the sole owner.
  2. Describe your business in two sentences.We manufacture and supply name badges as well as all types of signage.
  3. How long have you been in business?I bought the business a year ago, but the business itself has been in existence for 20 years.
  4. How did you get into this business?I headed up the SMME segment at Standard Bank for 12 years, leading a large team of business bankers and business managers, so when the opportunity to buy this business came up I jumped at the opportunity to put all the years of business experience to good use.
  5. What’s the biggest challenge you’ve faced, and how did you overcome it?The biggest challenge was making the transition from a large corporate environment to being my own boss. With routine and discipline, I have settled into my new environment with relative ease.
  6. What single trait/skill could you not have succeeded without?Time management in any business is key.
  7. What is the best business advice you’ve received?To succeed in your business you have to be hands on.
  8. Your secret to business success is?I believe my business offers excellent personalised customer service, excellent quality and quick turnaround times.
  9. What is your business goal for 2014?To understand the business from start to finish, to employ someone to take over from me on the production so I can focus on an effective marketing plan.
  10. Tell us one thing that not many people know about you?I have a twin sister.