Member profile – Odelle Hadnum, Chilli Source Design

odelle hadnum
  1. odelle hadnumWhat is the name of your business and what is your role? Chilli Source Design – red-hot design, branding and marketing that will get your endorphins popping.
  2. Describe your business in two sentences.  We bring the zing across all points of customer engagement – print, website, point-of-sale, mobile – to breathe new fire into your brand, or build it up from ground zero. Based in Kloof, Durban, Chilli Source Design is the go-to agency for marketing communications that sizzle.
  3. How long have you been in business? Approximately 13 years
  4. How did you get into this business? I wanted to get out of the hustle of a large corporate to enable me to build personal relationships with my clients and offer them a personal touch in return. In today’s fast-paced lifestyles we lead, it is so easy to become just another faceless person in the crowd. I want my clients to feel that they can trust me with their brand and for me to help them reach their full potential.
  5. What makes you go to work in the morning?  My husband and my kids! And the thought that a new day with new possibilities get my creative juices bubbling.
  6. What is your favourite part of your work day?  Hearing from a happy client who was blown away with work we had done for them or meeting a new client who is ready to start a new journey with us.
  7. Your secret to business success is?  Always follow a strong ethical compass as this will help you earn the trust of others and enjoy what you do!
  8. The best business advice you have received is? Love what you do. It will show in the work you deliver.